|
CFT
Webinars are purely educational. Instructors are not permitted to sell any
products or services during the presentation.
Program
Content:
If you
read the first CFPB enforcement action carefully, it’s clear what is being
targeted: sales and marketing practices. Now is a great time to learn from
others’ mistakes, even if you’re not a big bank subject to the Bureau’s
oversight.
With
everything happening in the financial services industry, now more than ever
it’s important that your advertising and marketing efforts are effective.
Moreover, regulator and examiner attention to your advertising and
marketing efforts is at an all-time high. Advertising is being looked at in
different ways than before.
There
are standards to observe, especially when it comes to UDAAP (Unfair,
Deceptive, or Abusive Acts or Practices). This is a seismic shift in
regulatory enforcement, where practices that were perfectly acceptable in
years past are now problematic. In the rush to attract new business and
keep the clients you have, compliance requirements can easily be missed or
ignored.
What
can you say in advertisements? What must you say? What can you not say?
Many sets of rules govern these questions, and more are on the way. How
about your promotional efforts – contacting prospects and customers to let
them know what you have available?
As the
compliance environment becomes more complex, your marketing department must
stay on top of all the rules and regulations. This session can help.
The
“Marketing & Advertising Compliance” webinar has been approved for 2.5
CRCM credits. This statement is not an endorsement of this program or its
sponsor. Credits are redeemable for Live attendance only. To receive a
certificate, email info@ttsTrain.com.
Certification holders must report these credits at https://aba.csod.com
Covered
Topics:
- What impact does the CFPB have on advertising and
marketing, even if you’re not a big bank?
- Regulatory Focus: Attention to unfair, deceptive,
and abusive acts and practices (UDAAP). Plus – what may be considered
abusive? How can you stay clear of trouble? Don’t miss the forest for
the trees.
- Advertising rules under Reg. Z for both mortgage
loans and open-end plans from the Credit CARD Act
- UDAAP standards from the FTC on mortgage loans
- Consumer deposit products in Truth in Savings
- Rules for consumer loan products in Regulation Z
- Fair lending when marketing lending products
- “Equal Housing Lender” statement and the logo –
when must these be used?
- Advertising over the Internet and social media –
different standards?
- Soliciting via the phone and e-mail: the
Telemarketing Sales Rule (TSR), including caller ID requirements, Junk
Fax, and CAN-SPAM
- Privacy implications – sharing information under
Privacy regulations and FCRA
- Testimonials – FTC standards
- Promotions – drawings, giveaways, bonuses, etc.
- Tax implications, and what not to say when talking
about tax breaks
Who
Should Attend?:
Anyone
involved in developing and marketing your institution’s products and
services, including the marketing department, compliance officers,
auditors, business managers, sales and service staff, and anyone else whose
duties involve promotion. Please
forward email to appropriate person(s).
Instructor:
Carl
Pry is a Certified
Regulatory Compliance Manager (CRCM) and Certified Risk Professional (CRP)
who is a Managing Director for Treliant Risk Advisors in Washington, DC.
Through his working career, as well as through his experience as a banking
attorney and officer, he has provided a variety of regulatory compliance
and financial performance services to financial institutions and other
clients throughout the country. He has written extensively regarding
consumer and commercial compliance, tax, audit, and financial institution
legal issues, and is a frequent contributor to and currently serves on the
Editorial Advisory Board for the ABA Bank Compliance magazine. He has
spoken at scores of banking, compliance, and state bar associations, and
has conducted training sessions for financial institutions across the
country.
“For
a first time Marketing professional learning the in’s and out’s of
compliance the resources and content given were very good and easily
understandable for someone like myself without much knowledge.” — Kate
Rozumialski, Community First Bank
“Carl
is a wealth of knowledge in all things compliance and I would not have
passed my CRCM exam if it wasn’t for listening to many of his webinars
along the way.” — Don Savino, SVP Risk Management, Pacific Western Bank
What
Is A Webinar?:
A
webinar combines the clarity of an audio teleconference with the
interactivity and visual presentation of the internet. All you need to
participate is a telephone and an internet connection. Even if you don't
have an internet connection, you can still participate in the audio
session. Listening to the program over the telephone and following the
written materials is an effective alternative!
Unable
To Attend?:
No
problem. You can purchase a recording of the webinar for future use. You
can choose from either an On-Demand Web Link (Good for 6 months from the
webinar date, unlimited use) or a CD-ROM (includes a paper copy of the
PowerPoint slides).
Viewing
Options (all options include applicable handouts):
All
options include applicable handouts. You can choose to pay by credit card
or be billed. Additional Live Webinar connections are $75 each.
Option 1: Live
Webinar and 7 Days OnDemand Video Playback - $265
Option 2:
OnDemand Video (six months access) - $295
Option 3: Live
and 6 Months of OnDemand Video - $365
Option 4: CD-ROM
Video (Includes OnDemand Video) - $345
Option 5: Entire
Package (all of the above) - $395
Powered by Total Training Solutions!
|