Self-Paced Online Course
Description
Marketing
has become vital to the success of an organization in today's
competitive world. This course provides an introduction to
marketing and marketing planning, and addressing the definition of
marketing, the marketing mix (the Four Ps), the strategic
importance of marketing, and customer values and satisfaction. The
course continues into topics of marketing planning including market
research, pricing, distribution, and targeting.
What You Will Learn:
- Understand the
marketing process
- Explain the uses of
the marketing mix (the Four Ps)
- Explore the
relationship between marketing and strategic planning
- Understand customer
value, customer satisfaction, and the importance of loyalty
- Discuss the role of
ethics in marketing
- Describe the marketing
planning process
- Understand how
marketing information and market research is gathered,
analyzed, and used
- Describe how target
markets are identified and pursued
- Understand product
marketing, including new product development
- Discuss the
marketing issues involved in establishing the promotional mix
and in setting prices
- Understand the key
issues in placement and distribution planning
Key Features:
- Mobile-friendly
- Audio-enabled
- Badge and
credit-awarding
- Real-world case
studies
- Fully accessible
- Games & Flashcards
- Expert-supported
- Video content
Price: $79.00
For a
course preview and to register, click here!
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