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Self-Paced Online
Course Description
In
the age of smartphones, it is a foregone conclusion that marketing
efforts should be accessible on a mobile device. This course offers
an introduction to mobile marketing, looking at strategies for
reaching target audiences through multiple channels, including
websites, email, social media, and mobile apps. With an emphasis on
key concepts, definitions, and metrics, the course explores ways
that marketers can leverage the unique benefits of mobile devices
to drive profitable customer action.
What You Will Learn:
- Define mobile
marketing and explain its benefits
- Identify the major
types of mobile devices and describe how they are used
- Explain the
differences among the marketing efforts of large,
medium-sized, and small businesses
- Consider the
purposes of mobile marketing regulations
- Examine the key
policies, guidelines, and/or organizations in the mobile
marketing industry
- Identify various
methods for locating mobile users
- Distinguish
mobile-dedicated websites from responsive design websites
- Describe the various
types of mobile advertisements
- Explain how loyalty
programs and mobile coupons can enhance mobile marketing
efforts
- Discuss the
benefits of location-based services
- Consider how to
choose the right mix of mobile marketing channels
- Define key metric
categories and explain the use of channel-specific metrics
Key Features:
- Mobile-friendly
- Audio-enabled
- Badge and
credit-awarding
- Real-world case
studies
- Fully accessible
- Games &
Flashcards
- Expert-supported
- Video content
Price: $79.00
For a
course preview and to register, click here!
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