Estimated time to complete: 3.5 hours
Self-Paced
Online Course Description:
Using
social media in marketing is practically a requirement in todays
highly connected digital world. But it can be confusing and complex
to dive into social media marketing without some foundation in the
basics. This course focuses on teaching the principles, best
practices, and strategies for incorporating social media into a
marketing plan. The first module teaches the various ways that
social media can be used for marketing, including defining a clear
brand voice, improving reputation, and engaging with customers. The
course then looks at the practical way marketers can incorporate
social media activities into a focused marketing plan. Learners
identify how to integrate their social media with mobile, a hub
website, and email marketing. They also learn how to use strategic
metrics for tracking success.
What You Will Learn:
- Define social
media, name several platforms, and explain the benefits and
drawbacks of using each platform
- Create a content
marketing plan that addresses audience, tone, relevance,
frequency, and quality of content
- List the spheres of
reputation according to the Harris Poll and explain how social
media can be used to manage each sphere of an organizations
reputation
- Describe why and
how a company should monitor social media
- Explain various
strategies for engaging with audiences via social media, and
the aims of each form of engagement
- Set social media
marketing objectives that correlate to specific sales and
growth goals
- Describe how to
integrate social media with mobile, email, and a hub website,
and describe the advantages of doing so
- Demonstrate the
difference between organic and paid reach, and list the
factors that influence reach on various social media platforms
- Explain how to
reach influencers and name at least two relevant influencers
in the learners industry
- Quantify the time
and human capital that will be devoted to the learners social
media marketing campaign based on his or her organizations
size
Key Features:
- Mobile-friendly
- Audio-enabled
- Badge and
credit-awarding
- Real-world case
studies
- Fully accessible
- Games &
Flashcards
- Expert-supported
- Video content
Price: $79.00
For a course preview and to register, click here!
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