Estimated time to complete: 3 hours
Self-Paced
Online Course Description:
As
consumers increasingly turn to the digital marketplace of the
Internet, organizations recognize that they can better reach and
connect with their customers, clients, or prospects through digital
marketing. There are many benefits to effective digital marketing
including improved brand perception, more efficient lead
generation, and better customer satisfaction levels. That can
translate into the sale of more products and services. Creating a
digital marketing strategy is crucial to meeting the marketing
goals of the organization. This course offers a step-by-step
introduction to the process of creating such a strategy, with an
emphasis on key concepts, definitions, and metrics.
What You Will Learn:
- Explain the
importance of creating a digital marketing strategy in meeting
organizational marketing
- Discuss the
differences between an integrated and non-integrated digital
marketing strategy
- Describe the five
stages of a digital marketing strategy
- Explain how digital
marketing elements can address strategic needs
- Describe the
customer journey and how it applies to digital marketing
- Explore the use of
a digital SWOT in assessing marketing efforts
- Explain the use of
SMART goals in the planning stage
- Describe the use of
the Plan, Do, Check, Act model in digital marketing
- Explain how lessons
learned are integrated into digital marketing
- Describe the key
ethical and legal issues in digital marketing
- Discuss best
practices in fashioning a digital marketing strategy
Key Features:
- Mobile-friendly
- Audio-enabled
- Badge and
credit-awarding
- Real-world case
studies
- Fully accessible
- Games &
Flashcards
- Expert-supported
- Video content
Price: $79.00
For a course preview and to register, click here!
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